Tuesday, 29 November 2011

Star sufferers put Psoriasis in the spotlight

The recent news that Kim Kardashian suffers from psoriasis, has drawn attention to the common skin condition. It is estimated that in the UK suffer from this skin irritation that can cause painful red marks and blothes to appear on the skin. This visible appearance of psoriasis has meant a degree of stigma has been attached to the condition in recent years, despite the large number of people who are affected by it. The media went crazy when Kim announced on her show she had psoriasis and we all saw how this affected her. The media spotlight has highlighted the fact that the incurable disease can be greatly soothed by products with intense moisturising properties after Kim revealed she had concerns about the impact the diagonsis may have on her public image. She emphasised the ways in which millions of people who are affected by psoriasis worldwide can find a degree of relief in skin sensitive and moisturising products. As the skin is inflamed and sore the most calming treatments must have a mild formulation with no harsh ingredients that could cause the skin to react further.

At pureandgentle.com we have a selection of natural and active products for all many skin conditions including psoriasis. We have loads of information on the site too!

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